Sales Strategy
Sales Strategy
We develop a strategic plan focused on selling all properties in the development and meeting the required interim financial targets and deadlines specific to each individual project.
Unique Selling Process
Unique Selling Process
We are focused on articulating the specific details and differentiators in each project by using our extensive development experience and construction knowledge to build buyer confidence. This provides your buyers with the comfort and confidence in that your development exceeds their desires.
Proven Performance
Proven Performance
We complete successful sales campaigns by executing a bespoke sales strategy tailored to each individual project. Our track record of delivering in ALL markets is without question.
Feasibility & Site Acquisition
Feasibility & Site Acquisition
Our specialised team has the knowledge and experience to assist in determining Gross Realisation Estimates based on early site coverage analysis and suggest the desired product mix.
Town Planning
Town Planning
We can provide an architectural brief, detailing specific target buyers and their unique requirements. We review all documentation after a request to ensure the project is designed to fit the current market environment whilst addressing Council and any objector concerns and restrictions.
Market Research
Market Research
We conduct continual research to obtain comparable sales rates and maintain market intelligence relating to successful development traits and the necessary standard of finish. We have an intimate understanding of competing projects and provide accurate advice on pricing.
Marketing Preparation
Marketing Preparation
We collectively brief the interior designer, renderer, creative team, media agency and public relations representative in conjunction with the architect, to ensure a cohesive and appropriate design is carried through to a successful marketing creative.
Cost Management
Cost Management
We provide advice on what specific fixtures and finishes are essential to achieving the desired outcome, and what can be alternated to maximise the profitability and return of the project.
Advertising
Advertising
We advise on the preparation of a suitable advertising budget in conjunction with the selected media agency to target specific buyer types suited to the individual project.
